Cultural buildings

Space Syntax works with cultural institutions to show how the behaviour and experience of visitors is affected by the spatial layout of buildings. Using this knowledge, we help our clients devise intervention strategies to improve visitor satisfaction.

Client objectives

Return on investment.
Business effectiveness.
Speed of design & planning process.
User wayfinding, comfort & convenience.
Retail performance & revenue growth.
Staff communication & productivity.
Safety & security.
Staff satisfaction & retention.
Visitor satisfaction.
Organisational character & identity.
Development & dissemination of knowledge/culture.
Community engagement.
Engagement with collections & performances.


Pre-planning & design
Growth/downsizing strategy.
Site evaluation & selection.
Competitor analysis & precedent studies.
Existing user behaviour analysis.
Working culture definition.

Planning & design
Critical review of development proposals.
Masterplan design.
Overall building layout design.
Department layout design.
Furniture/display layout design.
User behaviour forecasting.
User group profiling.
Character & identity creation.
Retail & catering strategy.
Curatorial strategy.
Wayfinding & signage strategy.
Planning support.

Post-planning & design
User flow enhancement (signage & wayfinding).
Performance benchmarking.
Staff interaction enhancement (layout redesign).
Growth & downsizing.


Stage 1  Building Baseline Study

Data collection
User flow volume/density.
Staff/visitor interaction.
User attitudes interviews/questionnaires.
Visitor route choice/object engagement.
User interaction & communication.

Performance modelling
Location accessibility analysis (public & private transport).
Building layout efficiency.
Vertical movement efficiency.
Object/display attraction.
Departmental structure & location.
Movement network capacity.
Entrance/exit capacity.
Sales density/rental distribution.

Stage 2  Design Strategy

Forecast simulation
User flow volume & density.
Retail & catering effectiveness.
User interaction & communication intensity.
Safety & security effectiveness.