Space Syntax’s evidence-based approach to retail development helps owners, investors and occupiers in two key areas: first, to understand the performance of existing retail operations and second, to enhance retail success through the careful design of spatial layout and product placement.
At the urban scale, we work with our clients to identify “location value” in terms of the potential for attracting trade at a particular location. We profile development portfolios and advise on the retail offer these will most likely support.
Inside shops and retail centres, we show how space can be designed to influence customer behaviour in terms of movement, product interaction and sales activity.
Return on investment.
Speed of design & planning process.
User wayfinding, comfort & convenience.
Retail performance & revenue growth.
Tenant satisfaction & retention.
Organisational character & identity.
Pre-planning & design
Portfolio evaluation: buy/sell/keep/develop.
Site evaluation & selection.
Building evaluation & selection.
Competitor analysis & precedent studies.
Existing user behaviour analysis.
Planning & design
Critical review of development proposals.
Overall building layout design.
Department layout design.
Furniture/display layout design.
User behaviour forecasting.
User group profiling.
Character & identity creation.
Retail & catering strategy.
Wayfinding & signage strategy.
Post-planning & design
User flow enhancement (signage & wayfinding).
Tenant lease/renewals negotiations.
Growth & downsizing.
Stage 1 Building Baseline Study
Customer flow volume/density
Customer attitudes interviews/questionnaires
Customer purchase patterns
Visitor route choice/object engagement
Location accessibility analysis (public & private transport)
Building layout efficiency
Vertical movement efficiency
Departmental structure & location
Movement network capacity
Sales density/rental distribution.
Stage 2 Design Strategy
Customer flow volume & density
Retail & catering effectiveness.