Cultural buildings

Space Syntax works with cultural institutions to show how the behaviour and experience of visitors is affected by the spatial layout of buildings. Using this knowledge, we help our clients devise intervention strategies to improve visitor satisfaction.

Client objectives

Return on investment
Business effectiveness
Speed of design & planning process
User wayfinding, comfort & convenience
Retail performance & revenue growth
Staff communication & productivity
Safety & security
Staff satisfaction & retention
Visitor satisfaction
Organisational character & identity
Development & dissemination of knowledge/culture
Community engagement
Engagement with collections & performances.


Pre-planning & design
Growth/downsizing strategy
Site evaluation & selection
Competitor analysis & precedent studies
Existing user behaviour analysis
Working culture definition.

Planning & design
Critical review of development proposals
Masterplan design
Overall building layout design
Department layout design
Furniture/display layout design
User behaviour forecasting
User group profiling
Character & identity creation
Retail & catering strategy
Curatorial strategy
Wayfinding & signage strategy
Planning support.

Post-planning & design
User flow enhancement (signage & wayfinding)
Performance benchmarking
Staff interaction enhancement (layout redesign)
Accommodating growth & downsizing.


Data collection surveys
User flow volume/density
Staff/visitor interaction
User attitudes interviews/questionnaires
Visitor route choice/object engagement
User interaction & communication.

Data analysis
Location accessibility analysis (public & private transport)
Building layout efficiency
Vertical movement efficiency
Object/display attraction
Departmental structure & location
Movement network capacity
Entrance/exit capacity
Sales density/rental distribution.

Impact simulation
User flow volume & density
Retail & catering effectiveness
User interaction & communication intensity
Safety & security effectiveness.